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Kathmandu / The Wah! Alaichi campaign launches the first-ever recipe book with traditional and fusion Nepali recipes featuring Nepal’s niche product – alaichi or large cardamom. With over 40 recipes to choose from, the book contains specially curated recipes from MasterChef Santosh Shah and aspiring apprentices and chefs. The recipe book also features instructions to create spices for timeless recipes such as sekuwa, tea and kheer.
The collection of recipes in this book comes from the cooking competition
amongst apprentices hosted in 2022 as a part of the first phase of the Wah! Alaichi campaign. Young aspiring
apprentices from culinary schools and chefs from hotels in Biratnagar, Sauraha
and Kathmandu enthusiastically participated in the competition where alaichi was used as the main
ingredient. Each of the recipes was then
carefully selected, tested, and perfected by a team of professional chefs in
Kathmandu.
The Federation of Large Cardamom Entrepreneurs of Nepal (FLCEN),
in collaboration with the Hotel Association of Nepal (HAN) and supported by the Ministry of Industry, Agriculture
and Cooperatives, Province 1 and the Swiss Agency for Development and
Cooperation (SDC) launched the Wah!
Alaichi campaign in July 2022. The campaign focuses on raising
awareness, increasing the use and consumption of alaichi among domestic and commercial consumers. In addition,
the campaign also aims to educate Nepali households about the benefits and
taste of alaichi.
The Wah! Alaichi
campaign, now in its second phase, will continue to promote the use and
consumption of alaichi in the
domestic market and households. The campaign will focus on collaboration with key
stakeholders to promote alaichi
while also working with the media, the private sector and the hotel association
to promote the recipe book.